How the TikTok Algorithm Works.

The TikTok algorithm may no longer be a complete mystery but it continues to change. We've collected insights from top creators and social media professionals who’ve experimented with trending strategies and uncovered what truly delivers results in 2025.

Their findings show which traditional TikTok tactics still get traction, which have faded out, and what truly drives growth today.

Here are 8 simple, no-fluff TikTok algorithm tips to help you grow this year:

• Posting during non-peak times can actually work in your favor

• Engagement in the first hour is crucial

• Don’t depend on viral trends or recycled formats

• Hashtags still have value but with limitations

• Short, snappy videos perform best

• Hook viewers within the first three seconds

• Trending audio alone won’t grow your audience

• Watch time is the #1 engagement factor that drives reach

  
  

1. Posting During “Off-Hours” Can Give You an Edge

You’ve probably seen lots of advice recommending that you post during peak times when user activity is at its highest, but some creators are finding success by doing the opposite.

If posting during peak hours hasn’t worked for your content, it might be worth testing out quieter time slots. Just keep in mind what works for one creator might not yield the same results for you.

2. Engage Earl. Especially Within the First Hour

Try to generate engagement as soon as your video goes live, ideally within the first hour. This initial burst of interaction carries extra weight with the algorithm and can significantly increase your content’s visibility. Early likes, comments, and shares often have more impact than those that come in later, helping your video gain momentum faster.

Here are a few strategies to help spark engagement within the first hour of posting your TikTok video:

• Drop comments (with value or context) on trending or relevant videos and include a link or reference to your own content.

• Share your TikTok video across other platforms like Instagram, X (Twitter), or your newsletter to drive early traffic.

• Collaborate with other creators and ask them to reshare or mention your video to boost visibility with their followers.

3. Avoid Depending Solely on Trends and Viral Formats

Viral challenges and trending formats can boost exposure, but trying to force your content into a trend just for visibility often backfires. When content feels inauthentic or off-brand, it usually sees less engagement. The algorithm prioritizes genuine interaction, so only join in on trends that align naturally with your brand’s voice and resonate with your audience.

Jumping on trends only pays off when your content is both unique and aligned with your niche. It’s not a guaranteed shortcut to boosting reach, engagement, or follower growth on TikTok.

4. Hashtags Still Play a Role on TikTok

Unlike Instagram, where hashtags don’t have as much impact on engagement, they still matter on TikTok. Using the right mix of hashtags can boost your content’s discoverability and help attract viewers, especially when your video is brand new.

So, what’s the best hashtag approach? There’s no magic number. Some creators recommend sticking to 3-5 hashtags per video, but there’s no solid evidence that using more will hurt your reach.

5. Short Videos Are Still King

Short videos work because they usually get watched all the way through, and TikTok’s algorithm loves high completion rates. Plus, quick clips hook viewers fast and keep them curious, perfect for tutorials or breaking down complex topics.

Key tips to keep in mind:

• Constantly refine your visual and verbal hooks (we’ll dive deeper into that next). Find creative ways to deliver fresh, interesting info in a flash. For instance, share surprising “Did you know?” facts or debunk common myths in your niche.

• Turn longer content into bite-sized series. For example, Peter suggests splitting in-depth videos into short, engaging episodes that tell a story or explain a concept over time. This encourages viewers to come back for more.

  
  

6. Hook Viewers Within the First Three Seconds

Grabbing attention in the first three seconds has a bigger impact on reach and engagement than popular algorithm tricks like trending sounds or hashtags.

Tests showed that videos with strong, attention-grabbing intros or sudden changes (like quick cuts or screen transitions) perform much better than those relying on hashtags alone.

Try these hooks:

• Open with fast cuts and high energy, then slow down for a dramatic moment

• Use an unexpected shift in tone or visuals

• Say something surprising to catch viewers off guard

7. Trending Sounds Don’t Guarantee Growth

Using trending sounds used to be a reliable way to increase reach, but that’s no longer the case. Tests show that adding popular audio often has little effect and sometimes even lowers engagement.

While trending sounds might bring more likes and comments, they rarely help you attract new followers or expand your audience.

Ultimately, attempting to manipulate the algorithm is an ineffective approach that can hinder your content’s performance. A more sustainable and impactful strategy is to consistently produce high-quality, relevant content that resonates with your audience.

By focusing on authenticity and remaining open to thoughtful, data-informed tactics, you’ll be better positioned for long-term growth and visibility on TikTok.