As marketing becomes more complex and scrutiny on budgets tightens, Australian Chief Marketing Officers (CMOs) are increasingly seeking evidence-based insights from research and academia  — not just industry buzz — to guide strategy and execution in 2026. 👉 Original article: Why Australian CMOs are turning to academia for marketing answers  — https://www.marketingmag.com.au/sponsored/why-australian-cmos-are-turning-to-academia-for-marketing-answers/   The Challenge: Too Much