The 2026 Super Bowl  delivered a major platform for brands, sports fans, and advertisers, with marketers closely examining how viewership, engagement, and commercials performed during the event. Overall, 66 commercials  aired during the broadcast, three more than in 2025, and about 18 brands appeared in Super Bowl ads for the first time . The cost of a typical 30-second advertising spot  remained around $8 million , the same as last year. 🔍 Ad Impact & Performance AI.com ’s